Planning, creating, and maintaining online marketing campaigns to drive high levels of interaction on all platforms.

Tabac+Hibiscus Votives.jpg — Email Marketing

Developing email marketing plans + content. Initiating new and creative growth strategies for building database of subscribers.

Product Photography

Coordinating and executing product photo shoots to utilize imagery on clients’ social channels, websites/blogs or email content.

Social Media Management

Writing strong content to drive awareness via Facebook, Instagram, Twitter, Pinterest, etc. Elevating brand positioning while increasing impressions and engagement across all brands’ social channels.

Faultless Fabric Care

Faultless, Niagara, Magic, ReWear Dry Wash

Optimizing brand positioning

Provided organic social support, graphic design, packaging design, rebranding management and solutions to inconsistencies in messaging and communication for Faultless Fabric Care initiatives. Assisted with better appealing to target audiences and influenced higher performance on collaborative media efforts. Offered strategy for the development of product innovation/launch and eCommerce support.

Trapp

New Fragrances, New Products, Social Media, Email

Clarify brand point of difference and reason to believe

Communicated the Trapp purpose and enhanced the consumer’s online experience by connecting strategy, creativity, and captivating visuals that demonstrate how Trapp “fills a room with fragrance”. Focused messaging on luxury and high-quality throughout all digital platforms to ultimately improve Trapp’s language, visual aspects and positioning in the candle industry.

Garden Weasel

Social Media, Email, Photography, Brand Management

Create, maintain & execute a balanced production & publishing system

Implemented strategies to prepare and boost Garden Weasel social media and email marketing content with educating users of tool usage and benefits in the lawn and garden. Readjusted the digital & media approach to maintain social presence, while continuing to engage with and listen to audience.