Planning, creating, and maintaining online marketing campaigns to drive high levels of interaction on all platforms.

Tabac+Hibiscus Votives.jpg — Email Marketing

Developing email marketing plans + content. Initiating new and creative growth strategies for building database of subscribers.

Product Photography

Coordinating and executing product photo shoots to utilize imagery on clients’ social channels, websites/blogs or email content.

Social Media Management

Writing strong content to drive awareness via Facebook, Instagram, Twitter, Pinterest, etc. Elevating brand positioning while increasing impressions and engagement across all brands’ social channels.

Faultless Fabric Care

Faultless, Niagara, Magic, ReWear Dry Wash

Optimizing brand positioning

Provided organic social support, graphic design, packaging design, rebranding management, and solutions to messaging and communication inconsistencies for Faultless Fabric Care initiatives. Assisted in improving appeal to target audiences and contributed to stronger performance in collaborative media efforts. Offered strategic guidance for product innovation, launch development, and eCommerce support.

Trapp

New Fragrances, New Products, Social Media, Email

Clarify brand point of difference and reason to believe

Communicated Trapp’s purpose and enhanced the consumer’s online experience by connecting strategy, creativity, and captivating visuals that demonstrate how Trapp “fills a room with fragrance.” Focused messaging on luxury and quality across all digital platforms to improve Trapp’s language, visual identity, and positioning within the candle industry.

Garden Weasel

Social Media, Email, Photography, Brand Management

Create, maintain & execute a balanced production & publishing system

Implemented strategies to strengthen Garden Weasel’s social media and email marketing content by educating users on tool usage and benefits in lawn and garden care. Readjusted the digital and media approach to maintain a strong social presence while continuing to engage with and listen to the audience.