We all know that Millennials have had a bad rep lately, from their influence of making Rap the #1 music genre in America, to their unusual cleverness on social media. Okay, those are both good things. The kicker is, Millennials don’t have terrible ideas when it comes to forward thinking and bringing a little excitement into advertising. Your startup is missing a few minor details in your marketing strategy, to better appeal to your audience, yet you can’t quite put your finger on what’s missing. Take a look at these simple tips, for a new approach you could consider for your upcoming project.
TAKE RISKS, TO GET WHAT YOU WANT
You may or may not have known this, but Millennials are willing to break some rules in order to reach goals. I’m not saying to go and set something on fire to get “likes” but maybe using a popular song in your product launch video that you wouldn’t typically use. Millennials have freedom of not being afraid of failure, if it means a lesson learned and infinite possibilities for success. Step outside of the norm, take a different angle, use a different approach, discover creative ways to break the right rules.
2. USE ONLY THE BEST PHOTOS
photo cred: L. Neves Photography
It’s no secret that Millenials know their way around a captivating image, but they also know what is not captivating. If you end up using a filler photo for your social media, make sure it’s resolution is high and the clarity is higher. Nothing says “Don’t Use Our Services” like a blurry picture. Your credibility as a brand increases when you have relevant, creative and clear visuals on your website, ads & social media. Use Thumbtack to find a professional photographer near you!
3. TAKE ADVANTAGE of TECHNOLOGY
The evolution of technology is equivalent to Marvel movies each year, it only gets better. If you’re not keeping up with the newest features on the latest apps, or the latest trends in the social media world, you’re already behind. Growing up, you may have had to turn off the TV during family dinner or even put away your phone in class. Now, all that we do in our everyday lives involves a screen, large or small. In this digital age, millennials use technology to eat, sleep and sometimes breathe, I’m sure there’s an app for that, if there isn’t, someone will create one. This creative drive is just what every brand needs to keep up with today’s evolution of marketing. Use the everyday need for technology, to launch an app that keeps people addicted, then share it on all social platforms to ensure it reaches the right people.
Every generation can learn from one another, and offer lessons that could benefit each other later on down the line. Share your wisdom with those around you, and watch your brand and your community grow. Ready to grow your brand, but needing a bit of assistance? Let’s talk!